Milo & Michelle McGarry

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Friday, July 4, 2008

How To Sell Your House In Any Market

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- Respected real estate analyst Milo McGarry on how to make your home irresistible to buyers -

“How can I sell my house for the most money in the least time” is an even more important question in a buyer’s market.  ‘Dressing’ your house is the answer, and it’s something anybody can do.  It’s sometimes called ‘staging’ or ‘fluffing’, but ‘dressing’ is a more appropriate term.  These techniques have been used by professionals for many years but information has been surprisingly hard to come by for the layman.  Here you’ll learn the secrets and why they work. 

Many buyers think they’ll be able to look past a poorly decorated or empty house, but they do have a negative psychological effect on most people.  Have you ever noticed that successful home builders always use a professionally decorated Model Home or Sales Suite?  Buyers want to fall in love with their new home, and it’s very hard to do that if it’s cluttered, in disrepair, out of style, or empty.    

Every realtor knows that the longer a house is on the market the lower the final selling price will be.  ‘Dressed’ houses sell twice as fast as ‘non-dressed’ houses.  A survey in California of 2,772 homes showed the average number of days on the market for non-dressed houses was 30.9, while dressed houses sold in 13.8 days.

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